Preparing to make a call begins with learning about your client — specifically, what your client needs, and how you can meet those needs. Before you even pick up the phone you need to have a clear impression of how not only you’re opening, but how the following few stages of the conversation are going to go.
In preparing this way you will be able to anticipate various reactions from the potential customer – enthusiasm, caution, reluctance etc. – and tailor your responses to their questions or expressions of reluctance. This will ensure that you can mold your selling tactics to get the best results time and again.
As a salesperson, you will be required to make many phone calls to potential customers, whether they are “cold calls” or “warm”. The object of the calls will be to try and get a sales agreement in place as soon as possible, so you need to get as many facts nailed down as possible. Having a pen and paper nearby is obviously handy, and you should then decide on a strategy for going forward with the call. The more you know about the person to whom you are speaking, the nature of their business, and what you can do for them, the better for any eventual sales pitch.
