• A greeting and an introduction

• A statement about the prospect

• A statement about the benefits of your product
• A question or a statement that will lead (you hope) to a dialogue
   

Here is an example:

“Hello, this is John Jones at Solar Solutions. I saw in the paper that you’re planning a new office building in Smallville. Our company has a product that can cut your heating and cooling bills in half. Have you considered adding solar panels to your building?”

From this opening you have introduced yourself and what you do, as well as showing that you know something about them. By finishing with a question you invite a response which can then lead to further discussion. 

The example above is a basic one which can be tweaked to suit personal style and situations, but serves as a demonstration of a strong, complete opening.

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